Crisis Communications
It's Not If There Will Be A Crisis, But When
KD/PR received an Aurora Award in 2003 for Crisis Communications
It's a proven fact that companies that handle crisis situations well, do so because they are well prepared in advance for a problem. KD/PR assists clients in developing a crisis plan that includes everything from a list of possible scenarios to a crisis team and contact lists, already prepared media materials, plans for setting up a crisis center and media lists that are updated annually.
When a good reputation can be wiped out after a single bad incident, it's critical to get good public relations counsel before, during and after an emergency situation. When the first few hours can set the tone for how the events and your organization will be perceived, it's essential to be prepared. KD/PR helps clients manage a crisis by effectively communicating with employees, clients, community leaders and the media.
KD/PR was honored with a First Place Aurora Award for Crisis Communications in 2003 for its handling of the Anchorage Center for Families crisis. A non-profit agency with 30 years of history found itself in a financial crisis that ultimately led to the demise of the organization. With KD/PR's counsel, media coverage throughout this year-long ordeal remained mostly positive, employees felt that they were dealt with honestly, donors continued to raise funds to help the agency try to survive and clients continued to use the agency's services, even amid the turmoil.
